The Lucid Motors Nexus project was an innovative endeavor aimed at developing an electric coupe focused on providing a unique sense of companionship for single individuals with pets who enjoy driving sports cars. My role as a UX/UI designer involved conducting extensive user research and interviews to deeply understand the target audience's needs and preferences. I developed intuitive UI screens and an advanced AR dashboard to ensure a seamless and engaging user experience. This project showcased the intersection of design and technology in the automotive industry, emphasizing user-centric solutions.
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